How Technical SEO can Lift a B2C Ecommerce Store's PLP Performance

Technical SEO is foundational for sustained rankings and clicks

Technical SEO does wonders for your ecommerce storefront's search performance, even in the age of AI.

The screenshot above is of a B2C ecommerce storefront. It is a well-known brand in India, yet its PLPs still had room to improve. The issues were too many similar collections, near-empty collections, and a marketing team that needed a standard operating procedure (SOP) for creating and using collections as they see fit, based on the time of year and social media trends.

The results followed once the foundation was fixed, and they have held.

If your collection pages are flat while your catalogue grows, let's talk.