Conversion Rate Lift After SEO-Led Layout Changes

SEO Led conversion rate growth in B2B ecommerce

A few weeks ago, we shipped SEO-led layout changes on a B2B ecommerce Shopify store.  The stores conversion rate averaged 0.47% over the past year and rarely went above 5%. In the last few days it has touched 10%+, about double its previous peak.

The takeaway for B2B ecommerce: for trade buyers, a site thats easy for search engines to understand is usually easier for people to buy from too.