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Retail SEO for large B2C ecommerce catalogs
On a big retail site, thousands of product, category and filter pages compete for Google's attention. Inventory changes daily. Without firm technical control, crawl budget goes to the wrong pages and non-brand rankings stall. I help retailers and D2C brands put the right pages in front of shoppers.
Where retail sites lose organic traffic
Faceted navigation creating millions of crawlable filter URLs. Out-of-stock and discontinued products left as 404s or soft 404s. Index bloat from thin, duplicate or parameter pages.
Category pages without the content or internal links to rank, and slow templates and JavaScript that hide content from crawlers.
Winning non-brand search
Brand searches come from people who already know you. The real growth is in non-brand search: shoppers looking for a product, style or category who could buy from anyone. My work focuses on winning that traffic.
It starts with an ecommerce technical SEO audit for crawl, indexation and rendering, and faceted navigation rules that decide which filters get indexable URLs and which don't.
Content optimised for non-brand traffic
Category and product copy written around the terms shoppers search, plus internal linking that sends authority to your revenue pages.
Structured data for products, reviews, breadcrumbs and organisation, so your product and category content can also be cited in AI answers.
SEO that scales with your catalog
Product lifecycle handling for out-of-stock, seasonal and discontinued items, so inventory changes don't cost you rankings.
On large sites, small inefficiencies repeat across thousands of pages, so template-level technical fixes usually beat page-by-page changes.
Featured clients
Boscov's, Kirkland's, Nalli and Isha Life.
Tell me about your store and where growth has stalled.
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