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B2B ecommerce SEO for distributors and trade suppliers
B2B buyers search differently. They use part numbers, specifications, trade terms and brand names, and they often need an account before they see a price. Most B2B stores aren't built for that, so they rank for very little beyond their own name. I fix that.
Common B2B ecommerce SEO problems
Thin product pages copied from the manufacturer's feed. Prices and details behind a login, so Google sees an empty page.
Categories organised around internal systems, not how buyers search. Thousands of near-identical variant and SKU pages, and regional sister sites competing with each other.
Winning non-brand search
Most B2B stores get their organic traffic from people who already know the brand. The growth is in non-brand search: buyers looking for a product type, spec or part who haven't heard of you yet. My work focuses on winning that traffic.
It starts with keyword and demand mapping for trade terms, brands, specs and product types, and a category architecture that matches how professional buyers browse and search.
Content optimised for non-brand traffic
I write and optimise category and product content around the product types, specs and use cases buyers search for, so you rank for more than your own name.
Product templates add unique detail at scale, replacing thin copy from the manufacturer's feed across thousands of SKUs.
Technical fixes for B2B catalogs
A gated-content strategy so logged-out pages still rank, without exposing trade pricing.
Variant and duplicate handling with canonicals and indexation rules, plus hreflang and structure for regional sites.
Featured client: Beauty Garage Singapore
Beauty Garage Singapore, a B2B supplier of professional salon and spa products with regional sister sites.
Selling to trade buyers? Tell me about your catalog and your buyers.
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